Kuthub Heels ; A high level area of sand created by the winds of the desert, a series of dunes.
I started this project because I love creating the things I dream about and wish to wear. I didn’t want to limit myself to what is currently in the market, and I use to always wonder why some things are so beautiful but aren’t really present within the industry, so I said I would take the risk.
This is how the “Kuthub” heel was born.
It wasn’t an easy process, from sourcing the material, to understanding how we are going to place the sand within the heel, and whether this idea will actually work out, after a good amount of time, it actually worked.
The design features a black PVC shoe base with a lucite heel filled with sand. They are pretty comfortable and the sand actually moves within the heel. Creating a beautiful image of shifting dunes. I mean, we are a country that was raised in the desert, it is our comfort and home, how beautiful is it to have a part of it with us always.
I also wanted to somehow use existing elements within our landscape in its raw form and give it new purpose. Shifting our mindset of how it could be used, using it to give both beauty and identity.